Born x Raised Clothing
Born x Raised Clothing is a Los Angeles-based streetwear brand that represents loyalty, pride, and cultural truth. Founded in 2013 by Spanto (Chris Printup) and 2Tone, the brand was born from the streets of Venice, California. It reflects the changing landscape of LA and the struggles of communities affected by gentrification. Born x Raised stands for the people who built the city, those who stayed true to their roots, and those who never forgot where they came from.
The Meaning Behind the Name
The name “Born x Raised Clothing” is more than just a title—it’s a declaration of identity. It tells a story of belonging, love for one’s hometown, and loyalty to the culture that shaped you. The “x” in the middle symbolizes connection—between past and present, struggle and growth, roots and pride. Born x Raised represents everyone who understands that being real means never forgetting your origin.
The Founders’ Vision
Spanto and 2Tone created Born x Raised to give voice to their community. They saw Venice changing as gentrification pushed out local families and culture. Through fashion, they found a way to speak truth and preserve authenticity. Their designs became visual statements, reflecting the anger, pride, and love of the original LA spirit. Born x Raised became a platform for those who felt unseen and unheard, turning clothing into a message of resistance and pride.
The Design Philosophy
Born x Raised Hoodie is known for its bold graphics, clean typography, and deep storytelling. The designs often feature old English fonts, symbolic imagery, and meaningful phrases. Each collection tells a story of real-life experiences—love for the city, community loyalty, and the challenges of change. The brand merges vintage LA vibes with modern streetwear energy, giving every piece a timeless appeal that feels powerful and personal.
Craftsmanship and Quality
Every Born x Raised item is made with exceptional attention to detail. The brand uses premium-quality materials like heavyweight cotton and durable stitching to ensure longevity. Hoodies have a perfect structure, t-shirts offer softness and comfort, and jackets carry bold designs that stay sharp over time. The craftsmanship reflects the brand’s message—built strong, made to last, and true to its roots.
The Message Behind Born x Raised
Born x Raised has always been about more than clothing. It’s about culture, community, and the idea of never selling out. The brand speaks to people who understand the importance of staying real. Many of its designs carry strong messages like “Community Service,” “On the Turf,” and “Gentrification is Genocide.” These phrases represent identity, pride, and the fight to protect local culture. Born x Raised gives fashion a deeper purpose—every piece says something powerful.
The Spirit of Los Angeles
Los Angeles is the heartbeat of Born x Raised. The brand captures the city’s raw beauty, struggle, and diversity. It reflects the voices of the neighborhoods that shaped LA—the artists, workers, and dreamers who built its foundation. Every design feels like a tribute to the city’s past and present. Born x Raised celebrates real Los Angeles culture—the side often ignored by mainstream fashion but loved by those who live it daily.
Collaborations and Recognition
Born x Raised has achieved major recognition through high-profile collaborations that blend culture, sports, and streetwear. The brand has partnered with Nike, Converse, the Los Angeles Dodgers, and the Lakers—each collaboration carrying the spirit of LA. These projects showcase how Born x Raised bridges street fashion with mainstream culture while keeping its authentic roots untouched. Despite its global fame, the brand stays loyal to its message: respect where you come from and never forget who you are.
Honoring Spanto’s Legacy
Spanto’s passing in 2023 left a deep mark on the fashion world. His passion, vision, and dedication built Born x Raised into what it is today. Even after his death, his influence continues to guide the brand. Spanto believed in representing the truth of his city and his people. Every collection released since his passing serves as a tribute to his life and his message—to stay loyal, stay proud, and stay true. His spirit remains in every design.
The Cultural Impact
Born x Raised changed streetwear by making it personal. In an industry often driven by trends, this brand stands out for its honesty and storytelling. It connects with people emotionally, reminding them of their heritage, struggles, and victories. Born x Raised represents a movement, not just a style. Its impact can be felt in music, art, and the overall street culture of Los Angeles and beyond. The brand speaks to everyone who values authenticity over hype.
Commitment to Community
Born x Raised gives back to the communities that shaped it. From charity events to collaborations with local artists and sports teams, the brand focuses on uplifting LA’s neighborhoods. It celebrates unity, respect, and real people. This connection with the community is what separates Born x Raised from other fashion brands—it doesn’t just sell clothes; it shares values, pride, and identity with its audience.
The Future of Born x Raised
The future of Born x Raised is bright and filled with purpose. Under the guidance of 2Tone and the brand’s dedicated team, it continues to evolve while staying true to its foundation. New collections honor Spanto’s legacy and carry forward the same bold spirit that made the brand iconic. Born x Raised will keep representing truth, pride, and resilience—core values that will always define its story.
Final Words on Born x Raised Clothing
Born x Raised Clothing is more than a brand—it’s a voice for the people. It celebrates where you’re from, what you stand for, and who you are. Every hoodie, tee, and jacket tells a story of strength, community, and culture. The brand has become a symbol of pride for those who believe in staying real and honoring their roots. Born x Raised is not about chasing trends—it’s about representing truth. It’s for the people who live by loyalty, wear their story proudly, and never forget the streets that made them who they are.
