Frequently Asked Questions About The Row Bags
These are the questions that come up most often about the row bags, answered with what can actually be verified. Prices throughout are observed 2026 market prices recorded in September of that year, not an official price list, since the brand publishes none. Claims that are reported but not confirmed are named as such, not papered over. Any number sourced from a resale report is observed market behaviour, and not investment advice. Only bags are covered; ready-to-wear and footwear sit outside the scope. Much-repeated claims that resist verification have been dropped.
Who makes The Row, and where are the bags made?
The Row was founded in 2006 by Mary-Kate and Ashley Olsen and is based in New York City. The design studio has been in Tribeca since 2012, with a Paris office opened in 2011 and a London office in 2019. The name comes from Savile Row in London. Bags are made in Italy, and the brand states Made in Italy on its own product pages for the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch, Terrasse To-Go and Large Slouchy Banana. Beyond that, no manufacturing detail is published, and claims about specific tanneries cannot be verified. Its own stores operate in Los Angeles, New York, London, Paris and Amagansett.
Why do the bags carry no logo?
Exterior logo plaques, branded hardware and monogram prints appear nowhere in the range. Recognition depends on silhouette, proportion and construction instead. Look low on the side of any bag for a small, discreet exterior stamp that blends into the leather, and look for a second stamp inside. Because the hardware is palladium-plated and matte or brushed, it reads as weight rather than shine. Linings are luxury materials in their own right, using nappa, lambskin, calfskin and cotton herringbone where other houses print logo jacquard. In practice, you cannot place one of these bags from across a street, and many the row leather shoulder bags buyers regard that as the point.
How much does a The Row bag cost?
Every figure here is an observed 2026 market price, because there is no official price list and the brand publishes none. Observed prices stretched from $590 for a Double Travel Wallet to $6,900 for the Marco Bag. Work in three bands: entry, roughly $590 to $1,500; middle, roughly $1,550 to $3,500; top, roughly $3,600 to $6,900. The price is driven by material more than size. Suede carries a consistent premium over calfskin on the same silhouette. Take the table as a snapshot rather than a quotation: retailer prices vary, and stock, currency and season all shift the figure.
| Bracket | Range observed in 2026 | Models in this band |
|---|---|---|
| Entry | $590 up to $1,500 | Boone Tote $900, Double Travel Wallet $590, 90’s Bag $1,090, Half Moon $1,390, N/S Park Crossbody $1,290 |
| Middle | $1,550–$3,500 | Bourse Clutch $1,590, Park totes in all sizes, Alix $1,900, Peggy Clutch $2,900, Large Slouchy Banana $2,550 |
| Top tier | $3,600–$6,900 | Marco Bag $6,900, Margaux Shoulder 12 $4,900, Alger Tote $4,900, Agnes 12 $4,400, Soft Margaux 10 $3,650 |
| Suede premium | Depends on the silhouette | India 10.00 $3,850 leather against $5,370 suede; Agnes 15 $5,000 against $5,800 |
Has the Margaux been discontinued?
No one outside the company knows, and the brand has not said. The confirmed facts are these: the Margaux was pulled from third-party retailers during 2025, and the brand’s own site now shows the Soft Margaux and the Margaux Shoulder in place of the original. That it has been discontinued is widely reported, though the brand has never officially confirmed it. Any article that runs together those two different claims goes beyond the evidence. In practice, the original now trades on the secondary market, where the Margaux 15 was reported reselling at around $4,350 to $6,000 and above in early 2026. Absent word from the brand, the status stays unresolved.
What separates the Soft Margaux from the original Margaux?
This is a reworking, not a rename. The additions over the original come to protective metal feet, an interior toggle closure, belted side gussets, a zip pocket and card slots. At an observed $3,650, Soft Margaux 10 comprises 100% calfskin, a cotton herringbone lining, 10 x 7 x 7.5 inches, a 5-inch handle drop, palladium-plated hardware, a removable shoulder strap and one card slot, Made in Italy. Soft Margaux 12 shares that construction at 12 x 9 x 7.5 inches, with two card slots and a zip pocket, at $4,350. There is talk of a Soft Margaux 15 at about $4,700; that number is unconfirmed. A different bag again is the Margaux Shoulder 12 at an observed $4,900, with its lambskin lining and elongated tubular handles.
What do the numbers in the bag names refer to?
That number means width in inches, not a size tier or a series code. The convention holds across Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. That makes comparison unusually easy, because two bags sharing a number occupy roughly the same width. A leather-and-canvas Margaux 17 is carried by a major retailer at approximately 17 x 12 x 9 inches, though the price is not verified. When a name carries N/S or E/W instead, that describes orientation rather than dimension. Learn both conventions and you have most of the answer before the bag is in front of you.
How can you tell a real The Row bag from a fake?
Since there is no public serial number, date code or authenticity card system for these bags, no lookup is possible and nobody can verify one for you. In its place, authentication is physical. Stitching should be mechanically precise and evenly dense, with no fraying or wandering lines, and hand-painted edges should show no overflow, bubbling or thin coverage. Genuine hide feels substantial and soft at once and absorbs light rather than reflecting it, while fakes feel stiff, thin or faintly plasticky. Inspect the interior stamp for crispness and centring, reading the logo and Made in Italy; on the Margaux, the buckles and base feet are engraved. Photo inspection does not catch them: counterfeits reported through 2024 and 2025 pass it, hence in-hand checks and platform authentication dominate the advice.
- There are no serial numbers, no date codes and no authenticity cards
- Even stitching density and clean hand-painted edges
- An interior stamp that is crisp, centred and reads Made in Italy
- Hardware matte or brushed, closing precisely
- The bag should keep its shape empty
Do The Row bags retain value on the secondary market?
On observed market behaviour they have, though this is not investment advice and past figures forecast nothing. The Rebag CLAIR 2025 report put the brand at 97% value retention, crossing into its unicorn tier of 85% and above for the first time, behind only Telfar, Hermes and Goyard. At model level the picture varied, with the N/S Park Tote strongest at 146%, the Margaux Tote at 107% and the Half Moon shoulder at 106%. For perspective, the same report listed the Hermes Kelly Mini II at 282% and Goyard at 123%. On the softer side, Fashionphile resale was reported up about 44% year over year. None of it applies evenly, because canvas, nylon, sisal and seasonal colours discount while the strength sits in black and neutral calfskin.
Which retailers stock The Row bags?
Direct purchase means the brand’s own webstore or its boutiques in Los Angeles, New York, London, Paris and Amagansett. Bergdorf Goodman, Neiman Marcus, Net-a-Porter, Mytheresa, FARFETCH, FWRD, SSENSE, Selfridges, Moda Operandi and Cettire are confirmed multi-brand stockists, as are independents such as A’maree’s and Savannahs. The Outnet carries off-price and archive stock, where discontinued styles often surface. Across the secondary market, Rebag, The RealReal, Fashionphile, Vestiaire Collective, 1stDibs, Madison Avenue Couture and Future Reference all trade them. Poshmark, eBay and Mercari carry them too, though sources flag the first two as higher counterfeit risk. A warning for anyone searching for the row for sale: at least one non-official site uses the brand’s name, so confirm you are on the brand’s own store before buying direct.
How should these bags be looked after?
No brand-issued care protocol exists, so this is material-appropriate general guidance rather than instruction from the label. Overfilling, direct sunlight, heat and rain are the universal enemies, and storage means the dust bag, lightly stuffed so the shape holds. Calfskin and grained finishes take buffing with a soft dry cloth, plus neutral conditioner used sparingly. Nappa and lambskin, which appear mostly as linings, are exceptionally soft and mark easily, so use a dry cloth and avoid over-conditioning. Use a suede brush and nothing else on suede, the most fragile material in the line: no leather cream, no wet wipes, no soap, no water-based cleaner. Spot-cleaning is the sole option for raffia, sisal, canvas and silk or satin pieces, which are least forgiving to water and least serviceable.